For Nike’s 2021 global brand campaign, we developed a visual system for how Play New’s bold, bright graphic language would appear across Nike’s digital ecosystem. Then we brought that system to life through athlete storytelling featuring Olympic Sprinter Dina Asher-Smith, Basketball phenom Sabrina Ionescu, and Gold-Medal Marathoner Eliud Kipchoge.  We created a series of films and digital content with placements ranging from Nike.com, the Nike App, Social, Retail, Email, and Paid Audio.