For the 2022 World Cup, Nike pulled out all the stops. They had events, partnerships, programming and product - but no way to tie it all together. Enter, the Footballverse. No literally, come on in.
We created an immersive experience where football fans could, through the use of our custom A/R lens, enter a world fully dedicated to all things Nike football. The hub housed products, experiences, partnerships and content so that fans could interact with the games in whatever way felt true to them and their fandom.
We created an immersive experience where football fans could (through the use of our custom A/R lens, enter a world fully dedicated to all things Nike football. The hub housed everything so that fans could interact with the games in whatever way felt true to them and their fandom.
Prominent OOH placement around the globe brought the wormhole directly to consumers so that, whoever you were, there was always a way to enter the Footballverse.
