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Elena Delle Donne is an icon of the game. She's a WNBA superstar, prominent LGBTQIA advocate, outspoken champion for the disabled community and lives with a chronic illness. The launch of her first shoe deserved a campaign that was as multifaceted as she is.
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Our 'Lyme" story focused on Elan's battle with chronic illness and the strength she has been able to tap into.
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The 'Hoodie" story focuses on fandom and the groundswell behind Women's Basketball.​
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The 'Be True" story delves into Elena's identity and her advocacy for the LGBTQIA2S+ community.
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The 'Legacy' story is a nod to Elena's past and all the people and teams who have helped shape her career.
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