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After 2 successful seasons of Nike's most popular digital content series R/GA was tasked with putting together a 3 day Nike Playlist activation at NBA All Star 2020, culminating in Nike's first ever live scripted programming. ​

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Over the course of 3 days we had 2500+ kids come through the Nike Playlist activation space to get kitted out in the latest Nike gear, play alongside all-star athletes, and join our live studio audience for the filming of new PLAYlist episodes.

​Our 30 minute live show, which aired on Nike's YouTube channel, featured Scottie Pippen, Sky Katz, Ben Simmons and Josh Okogie. 

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